This project focused on repositioning Starbucks as more than just a coffee shop—transforming it into a multifunctional space for productivity, connection, and creativity. The campaign, titled "A Space Just for You," targeted students, freelancers, and small teams by promoting Starbucks as a cozy, welcoming space for both work and leisure. The visual direction leaned on warmth, inclusivity, and versatility to strengthen brand loyalty and attract a new audience.

Tools Used

Deliverables